• Your Web Presence: Substance Over Style

    Increasingly, companies are finding new business opportunities are coming through their websites.  So when you’re reviewing your company’s web presence, keep in mind that content is still king. Tricia Morley has designed and built Internet and intranet sites, blogs and email marketing campaigns for her clients based on 16 years’ experience designing and writing content for global corporate sites. She is an [...]

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  • Do You Present a Compelling Corporate Identity?

    Are you looking for help in creating your corporate identity and building your company’s visibility? Tricia Morley can design your website, develop e-newsletters or email marketing campaigns, and create a corporate blog that will engage prospective customers.

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  • A Good Reputation Is Nurtured, Not Invented

    Not only should your products and services be impeccable, so also should your company’s reputation for integrity. The expectations are high for demonstrating your environmental stewardship, community involvement and volunteerism, commitment to diversity and inclusiveness, human rights and ethics. Strategic thinking and sound investment, well-structured programs and strong communications are vital to ensure that these good efforts are [...]

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  • Are You Where You Need to Be?

    Have you ever found yourself standing in a booth at an industry event, wondering if this was the best investment of your time and the company’s money? Deciding which events your company participates in is often treated as a separate planning process outside of the strategic communications plan. If event planning is not an integral part of the strategic planning process, [...]

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  • Heading Out in a New Direction?

    If you’ve created a breakthrough product or service with high potential — but don’t have a large advertising budget – you need to be selective in how you reach out to your target audience. As opposed to mass marketing, you have to employ creative and often less expensive ways to find customers. Tricia Morley can support your efforts with • Market analysis – [...]

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  • Make Sure Your Employees Are On Board

    A recent study of 913 organizations by the International Association of Business Communicators and Watson Wyatt Worldwide verified what communications professionals have believed all along – that there’s a strong correlation between a company’s financial success and its internal communications practices. More important, the study found that high-performing organizations were more likely to have a [...]

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  • Is Your Crisis Plan in Deep Water?

    Business leaders and their companies are concerned about their ability to respond to a crisis – and rightfully so – because in spite of ongoing concerns about industrial incidents or security, organizations are not committing sufficient time or resources to ensure their communications can continue to execute smoothly in the event there is a significant [...]

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  • Now That You’ve Accepted That Speaking Engagement

    You know your business. Perhaps you just need some help with refining your message, or polishing that presentation. Tricia Morley can help you develop a speech, identify key points, script your remarks in an engaging style, or packaging an attractive presentation. She has written for more than a dozen CEOS and presidents in the corporate [...]

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  • Public Relations During Good Times and Bad

    As the saying goes, change is good, but can be chaotic during mergers and acquisitions, business turnarounds and management turnover. Business can be disrupted both within the company and with external audiences. Often the deciding factor between good press coverage and bad is the degree to which you’ve dedicated time and resources to build relationships [...]

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  • Challenging Times Call For Strategic Communication Planning

    Growth is slowing; there’s uncertainty in the markets. Sales are falling off. Is this the time to ratchet up your advertising and marketing outreach? Should you expand your PR push? Move into social media marketing? How fast should you move? Before you decide what to do, you have to know why. Speed in decision making [...]

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